A collaboration set to transform the private label industry by strengthening supplier connections, and expanding market-reach worldwide.

Strategic Partnership Between NL-Platform B.V. and ILPL with means to enhance Global Private Label Connections.


We are excited to announce the strategic partnership between NL-Platform B.V. and I Love Private Label (ILPL), a collaboration set to transform the private label industry by strengthening supplier connections and expanding market reach globally. This alliance combines the expertise of two dynamic companies to create significant value for retailers, manufacturers, and third-party providers across both domestic and international markets.

About ILPL (I Love Private Label)

I Love Private Label (ILPL) is a leading B2B resource-sharing platform based in China, focusing on private label across all categories and channels. ILPL's vision is to build the most comprehensive platform for private label in China, facilitating connections between retailers, manufacturers, and third-party providers to create value. With a mission to advance Chinese private label development, ILPL is committed to helping local brands achieve a double-digit market share within the next five years. The platform believes in the power of "perseverance fueled by passion", driving growth through relentless dedication and innovation.

The Strategic Partnership

The collaboration between NL-Platform B.V. and ILPL brings together complementary strengths that will enhance the global private label landscape:

  • NLP's expertise in global retail matchmaking will open doors to new alliances for ILPL, giving Chinese manufacturers access to international markets and creating partnerships that foster innovation.

  • ILPL's in-depth knowledge of the Chinese private label market will help NLP expand its network and offer clients valuable insights into one of the fastest-growing private label markets in the world.

This partnership is designed to create a mutually beneficial relationship by leveraging the strengths of both companies. By combining NLP's ability to forge trustworthy, impactful alliances with ILPL's vast network and resource-sharing platform, the collaboration will accelerate the development of private label products and expand market reach for both Chinese and international companies.


If you share our vision and passion for private label growth, we invite you to join us on this exciting journey as we work together to drive the next wave of private label innovation.

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DFI Retail Group